Jute Story, a leading sustainable fashion brand, proudly celebrated World Environment Day on June 5th with the children of New Horizon, under the aegis of the Rakshak Foundation. The event was organized by the renowned environmentalist and founder of Jute Story, Chaitali Das.
World Environment Day is an annual global event that encourages worldwide awareness and action to protect our environment and promote sustainable living practices. Jute Story, known for its commitment to sustainability and eco-friendly fashion, took this opportunity to engage with the younger generation and instill in them a sense of responsibility towards the environment.
The event began with an interactive session between the Jute Story team and the children of New Horizon. The session focused on raising awareness about environmental issues and the importance of sustainable practices. The children actively participated in discussions and activities, gaining valuable insights into ways they can contribute to a greener future.
Following the engaging session, a sapling planting ceremony was held at the Studio Boutique Jute Story. The children eagerly took part in the ceremony, symbolizing their commitment to nurturing and caring for nature. Each child received their own sapling to plant and nurture at home, fostering a sense of personal responsibility towards the environment.
Chaitali Das, the visionary behind Jute Story and the organizer of the event, said, “ Our main vision is to make our next generation aware of the increasing hazard of the environment. We gave them jute bags, planted saplings and encouraged them of the use of sustainable product instead of plastic. Our target is to make this world a better place for the next generation”.
Jute Story would like to extend its gratitude to the Rakshak Foundation for their support and partnership in organizing this event. The Rakshak Foundation’s dedication to environmental causes aligns perfectly with Jute Story’s mission, and together, they strive to create a greener and more sustainable future.