Home » Nikhil Jain to revamp the aesthetics of tradition with ‘BISWAJOYA-celebrate the winner in you’

Nikhil Jain to revamp the aesthetics of tradition with ‘BISWAJOYA-celebrate the winner in you’

Launched an exclusive line-up of sharodothsav ensemble by the house of Rangoli and Ranjh.

Kolkata, 18th September, 2023: It was a star-studded evening at Rangoli, Gariahat where Nikhil Jain launched the exclusive sharod collection BISWAJOYA-celebrate the winner in you, the celebration edit from the house of Rangoli and Ranjh with Sauraseni Maitra and Darshana Banik. A exclusive sharod edit on the auspicious occasion of Durga Puja that fulfils the dream to drape the modern men and women into a beautiful reality.

Often dismissed as dated, often misinterpreted as rules; traditions are, in their truest selves, values sewn together by many wise minds and more inspired souls. They are as old as time, as steady as the fresh kaash of PURULIA. “Sewing the perspectives of traditions in place, Biswajoya is an ode to the threads of tradition that binds us together.”-shared Nikhil Jain, director at Rangoli India.

Ranjh and Rangoli hopes to dress up the modern men and women into a dreamy reality with the launch of their exclusive line-up of celebration wear on their website and Rangoli stores in Park Street and Gariahat, Kolkata.

About Rangoli:

Rangoli India’s venture started in the year of 1990 as a brainchild of Mr. Mohan Kumar Jain. Since then, Mr. Nikhil Jain, has steered the wheels of Rangoli into a beautiful thread of tailored craftsmanship.

Rangoli is currently present in 5 cities with 7 stares across India in Kolkata, Hyderabad, Chennai, Bangalore, and Vijayawada.

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