A Pivotal Moment for Motovolt
Kolkata, 10th June 2024: Motovolt Mobility Pvt Ltd, a pioneering force in the electric vehicle industry, has introduced a vibrant new logo and brand identity. This rebranding signifies a significant milestone in the company’s journey, underscoring its commitment to innovation, ownership, and trust. The fresh brand colors, orange and blue, and the cutting-edge plectrum design featuring a tech tiger, highlight this transformation.
Symbolism of the New Logo
Motovolt’s new logo captures the essence of its core values and aspirations. The vibrant orange symbolizes creativity, innovation, warmth, energy, passion, and pride. In contrast, the serene blue represents stability, trust, reliability, intelligence, logic, and professionalism. This bold combination reflects Motovolt’s dedication to being a people-first brand, grounded in responsible and aspirational values. The redesigned logo, with its distinctive plectrum design and tech tiger, underscores Motovolt’s leadership in the e-mobility revolution. The visual transformation emphasizes the sharper and stronger presence of the tiger, giving the brand name and logo a unique and impactful identity.
Embracing the Future
“Today marks a transformative chapter for Motovolt. Our new logo and brand identity transcend mere visual updates; they embody our unwavering commitment to innovation, trust, and responsibility. We are proud to embrace the mantra ‘Own it’ as we spearhead the e-mobility revolution, creating a positive impact on both our customers and the environment,” stated Mr. Tushar Chaudhury, Founder & CEO of Motovolt Mobility Pvt Ltd.
Motovolt has initiated a comprehensive strategy to ensure a seamless transition to the new logo across all brand collaterals, digital platforms, and physical assets. The unboxed typeface signifies a new dimension of openness, enhancing the brand’s visibility and impact. This rebranding is set to boost Motovolt’s market positioning and competitiveness.
Commitment to Innovation and Sustainability
The new baseline, ‘Own it’, encapsulates the brand’s ethos, reflecting the desire to ‘own’ the evolution into electric mobility for customers and fostering a sense of ownership among internal audiences and stakeholders. The brand’s values – Responsible, People-First, Aspirational, Authentic, and Future-Proof – define its character. Motovolt is active, restless, committed, and encouraging, embodying the guiding wisdom and care for each other. The new colors reflect these values, embodying the core philosophy of the brand. Motovolt is dedicated to creating smart e-mobility solutions that positively impact communities and contribute to a sustainable future.
About Motovolt Mobility Pvt Ltd
Founded in 2019 by Tushar Choudhary, a seasoned industrialist, Motovolt emerges as a leading EV innovator from Kolkata, acclaimed for its proprietary e-bike technology tailored to Indian conditions. Through its distinct platform, Motovolt has unveiled a series of electric cycles and e-mopeds, revolutionizing urban mobility across India. To date, over 20,000 vehicles have been deployed, collectively offsetting 1.42 lakh kg of carbon emissions, while significantly enhancing the livelihoods of numerous delivery personnel. The debut of the M7 scooter marks Motovolt’s entry into the
