Durga Puja always allows us to reconnect to our roots through one eternal and unmissable thing — fashion, draped in the six yards of sensation’. In order to maintain then same ethos of this divine festive season Myosutra has launched their new Puja collection’23 available for saleson their website portal.
Roshni Mukherjee owner of the Label, takes a slice of Bengal and India’s traditionally and culturally rooted fashion to the Londoners. Starting her online operations in 2017, the brand now ships worldwide, giving people a taste of Indian ethnic fashion tradition, at times in its classic form and at times through its contemporary style trends.
This Durga Puja if you are in search for a Chic, Ethnic yet Stylish Sari collection, you might want to check them out. Their website has a unique range of garments to add a good blend of the traditional with modern touch to your wardrobe. Their diverse collection of saris presents to you with the best of tussore, which includes curated pieces from weavers, like outfits in muslin, kalamkari or Jamdani along with their in-house contemporary designs. The Brand tries to bridge the gap between ethnic fashion and the local requirements by experimenting with outfits, in traditional fabrics like Dhakai or chikankari.
The moto of the brand has always been to first make the wider British community aware of our Heritage Handloom fabrics and our legacy and then manifest into the British and global market. “I believe a women in recent times admire the blend of both traditional and modernity, and for those who are living in foreign shores, Durga Puja always allows them to reconnect to our roots through one eternal and unmissable thing — fashion, draped in the six yards of sensation,” says Roshni Mukherjee.
