Launch of ‘Khai Khai’ TVC
Kolkata, 10th July 2024 – Adani Wilmar Limited (AWL), one of India’s largest Food and FMCG companies, has unveiled its latest television commercial (TVC) for King’s Soyabean Oil. Titled ‘Khai Khai’, this captivating TVC is inspired by the iconic Bengali poem by Sukumar Ray. It underscores the brand’s dedication to delivering high-quality edible oils that cater to regional tastes at affordable prices.
Celebrating Home Cooking
The new TVC emphasizes Adani Wilmar’s philosophy of celebrating the joy of home cooking. It highlights the unique satisfaction derived from preparing traditional dishes for loved ones. The advertisement vividly captures the Bengali community’s deep-rooted love for food, showcasing how King’s Soyabean Oil enhances culinary experiences, making every bite delicious and true to Bengali cuisine.
Connecting with the Audience
Mr. Mukesh Mishra, Senior Vice President of Sales & Marketing at Adani Wilmar, stated, “We aimed to connect with our Bengali audience by emphasizing their love for food and demonstrating how King’s Soyabean Oil enhances the overall culinary experience. The TVC underscores our commitment to offering quality edible oils at affordable prices, tailored to regional tastes.”
Integrated Marketing Campaign
Adani Wilmar has launched an extensive marketing campaign for King’s Soyabean Oil, set to span the next six months. This campaign includes the new TVC, digital activations, and potential influencer collaborations aligned with the brand’s vision.
Product Availability
King’s Soyabean Oil provides a convenient and economical option for both urban and rural consumers, particularly housewives and working women. The product is available in various SKUs, including 1L, 5L, and 15L packs, ensuring accessibility for all.
About Adani Wilmar
Adani Wilmar Limited (AWL) stands as one of India’s leading Food & FMCG companies, offering a wide range of essential kitchen products. These include edible oils, wheat flour, rice, pulses, and sugar. The company’s diverse product portfolio caters to different customer segments, with its flagship brand ‘Fortune’ being one of India’s top-selling edible oil and food brands. AWL also provides industry essentials like oleochemicals, castor oil derivatives, and de-oiled cakes, alongside the HPC category under the brand Alife, which includes soaps and hand washes.
