Introduction to the New Launch
Bisk Farm, a prominent name in India’s biscuit and bakery market under SAJ Food, has broadened its ‘Eat Fit’ portfolio. The latest additions, ‘Eat Fit Digestive’ and ‘Eat Fit Atta Marie’ biscuits, cater to health-conscious consumers. These new products emphasize natural ingredients and nutrient-rich options, meeting the increasing demand for healthier alternatives.
Eat Fit Digestive Biscuits: A Nutritious Treat
The ‘Eat Fit Digestive’ biscuits are a notable addition, characterized by their high dietary fibre content. Made from 100% whole-wheat flour (Atta), these biscuits contain no added sugar and zero trans-fat. They offer a guilt-free indulgence, making them an ideal choice for those looking to maintain digestive health and sustained energy.
Eat Fit Atta Marie Biscuits: Light and Crunchy
The ‘Eat Fit Atta Marie’ biscuits, also crafted with whole-wheat flour, provide a crunchy and tasty option for snack lovers. These biscuits are perfect for tea-time or snack breaks, appealing to modern consumers who prioritize healthier choices in their daily diets. The light and crispy texture makes them a delightful and nutritious treat.
Commitment to Health and Wellness
Mr. Vijay Kumar Singh, Managing Director of Bisk Farm, emphasized the company’s dedication to health and wellness. “At Bisk Farm, we are committed to providing our consumers with wholesome and nutritious choices that align with their health and wellness aspirations. With the introduction of ‘Eat Fit Digestive Biscuits’ and ‘Eat Fit Atta Marie Biscuits’, we aim to address the growing demand for healthier snack options while delivering the same great taste and quality that Bisk Farm is known for.”
Availability and Pricing
The new ‘Eat Fit Atta Marie’ biscuits are available in 300 g packs priced at Rs. 45. In contrast, the ‘Eat Fit Digestive’ biscuits come in 175 g and 59 g packs, priced at Rs. 30 and Rs. 10, respectively. These nutritious options are now accessible at all leading retail stores, making it easier for consumers to incorporate healthier snacks into their diet.
Conclusion
With the expansion of its ‘Eat Fit’ range, Bisk Farm continues to lead the way in providing nutritious and delicious options for the health-conscious consumer. The introduction of ‘Eat Fit Digestive’ and ‘Eat Fit Atta Marie’ biscuits highlights the brand’s commitment to quality and health, ensuring that taste and nutrition go hand in hand.
