A Twist in Taste with Hrithik Roshan
Bisk Farm, a renowned name in the biscuit and bakery sector, has unveiled a new TVC campaign for its Googly range of biscuits. The campaign features Hrithik Roshan, the brand ambassador, who brings the brand slogan “Googly – Taste with a Twist” to life. The ad showcases a humorous interaction between a husband and wife, embodying the quirky essence of Googly biscuits.
A Unique Taste Experience
The Googly range stands out in the biscuit market with its unique blend of sweet and salty flavors. This innovative taste profile makes Googly a category disruptor. The TVC captures this essence through Hrithik’s playful banter, highlighting the unexpected twists that Googly biscuits promise. The conversation takes a hilarious turn, perfectly aligning with the brand’s theme of surprise and delight.
Multilingual Campaign for Wider Reach
To maximize its reach, the TVC is launched in seven languages: Hindi, Bengali, Marathi, Telugu, Odia, Kannada, and Assamese. This strategic move ensures that the campaign resonates with a diverse audience across India. The Hindi TVC is available for viewing on Instagram, providing easy access to the ad for a broader audience.
Reintroduction of Rs. 10 Pack
In addition to the TVC, Bisk Farm has reintroduced the Chhota Pack of Googly biscuits at an affordable price of Rs. 10. This move aims to make the product more accessible, with the range now spanning from Rs. 5 to Rs. 35. The various pack sizes cater to different consumer needs, ensuring that everyone can enjoy the unique taste of Googly biscuits.
Expanding Product Range
The available Googly product range includes:
- Mini Pack: Rs. 5 for 31g
- Chhota Pack: Rs. 10 for 60g
- Medium Pack: Rs. 20 for 120g
- Large Pack: Rs. 30 for 200g
- Extra Large Pack: Rs. 35 for 225g
A dedicated TVC for the Chhota Pack has also been launched, further promoting the affordable option to consumers.
Campaign Insights
Mr. Vijay Singh, Managing Director of SAJ Food, expressed his enthusiasm for the campaign. He stated, “We are thrilled to launch our new TVC campaign for the Googly range of biscuits with our brand ambassador, Hrithik Roshan. The campaign perfectly encapsulates the fun and unexpected twist that Googly biscuits bring to the table, just like Hrithik’s playful banter in the ad. With this launch in seven different languages and the re-introduction of our new Chhota Pack at just Rs. 10, we are committed to making Googly biscuits accessible to a wider audience.”
The campaign not only emphasizes the unique taste of Googly biscuits but also reinforces Bisk Farm’s commitment to reaching a broad consumer base through innovative and engaging marketing strategies.
