Kolkata, 16 February, 2024: Dabur India Limited, a pioneer in science-based Ayurveda, has initiated an awareness campaign titled ‘Science in Action’ aimed at educating consumers about the benefits of Ayurveda and a healthy lifestyle. This campaign seeks to elucidate the science behind Ayurveda, with renowned doctors sharing insights into its proven benefits. By providing scientifically tested facts about Ayurveda, the campaign empowers families to make informed choices for their everyday health and well-being.
As part of this endeavor, Dabur Chyawanprash has launched a comprehensive awareness initiative focused on safeguarding the health of children nationwide. Collaborating with eminent doctors, Dabur Chyawanprash will conduct immunity awareness sessions for children, emphasizing the importance of building a robust immune system to combat diseases triggered by seasonal changes, common bacteria, and viruses. The campaign commenced in Kolkata with a special session organized for over 250 students at East Point School, Ichapur, facilitated by Dr. Om Prakash Sanjay. Mrs. Keya Chakraborty, Principal of East Point School, Ichapur, graced the occasion with her presence.
Mr. Dinesh Kumar, Manager-Corporate Communications, Dabur India Ltd, expressed, “In an era where holistic well-being is gaining prominence, Dabur aims to bridge the gap between tradition and modernity by delivering authentic and scientifically backed information. With this series “Science in Action”, Dabur is committed to dispelling myths surrounding Ayurveda and sharing research-based evidence to underscore the importance of incorporating Ayurveda into one’s daily routine and strengthening trust in Chyawanprash as the simplest and most effective means to attain a healthy, happy lifestyle.”
The “Science in Action” campaign will utilize various media platforms such as print, digital, and social media to reach a wider audience. Engaging videos will delve into the intricate aspects of Ayurvedic principles, while seminars hosted in schools across 22 cities, in collaboration with renowned Ayurvedic practitioners, will enlighten young minds about the significance of Ayurveda for holistic well-being, fostering a healthier future.
Dr. Parmeshwar Arora emphasized, “All Dabur products undergo extensive research and provide solutions backed by science. Dabur Chyawanprash, in particular, has been scientifically studied over the years for its role in boosting immunity. There are prevalent misconceptions surrounding Ayurveda and Chyawanprash, questioning their scientific validity. However, with the ‘Science in Action’ campaign, we aim to bridge the gap between current perceptions and the proven benefits offered by Ayurveda and Dabur Chyawanprash. This campaign underscores our steadfast commitment to evidence-based Ayurveda.”
About Dabur India Ltd: Dabur India Ltd, with a legacy spanning 139 years, is one of India’s leading FMCG companies. Renowned for its quality and experience, Dabur is India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Its FMCG portfolio includes nine Power Brands, encompassing healthcare, personal care, and food & beverages, reflecting Dabur’s unwavering commitment to promoting health and wellness through nature-inspired solutions.
