On July 16, 2024, Eveready Industries India Ltd (EIIL) launched a groundbreaking product aimed at revolutionizing safety and empowerment for women across India: the Eveready Siren Torch. This innovative flashlight, equipped with a powerful 100dbA safety alarm, marks a significant leap in personal security technology. Here’s a closer look at how this product and its accompanying campaign are set to make a difference:
The Revolutionary Siren Torch
The Eveready Siren Torch is more than just a flashlight; it’s a compact yet powerful tool designed to enhance personal safety. When triggered by pulling its attached key chain, it emits a loud alarm, alerting bystanders and drawing attention to distress situations. This feature is poised to empower women and vulnerable individuals, enabling them to feel safer and more secure in their daily lives.
#AwaazUthaneyKaPower Campaign
Central to the launch is Eveready’s #AwaazUthaneyKaPower campaign, a movement spearheaded by deaf and verbally challenged women. This initiative aims to raise awareness about the Siren Torch’s capabilities and promote its widespread adoption. Through powerful storytelling and advocacy, the campaign highlights the importance of accessible safety tools and encourages individuals to take charge of their security.
Dr. Kiran Bedi’s Endorsement
Dr. Kiran Bedi, India’s first woman IPS officer and a prominent social activist, lent her support to the launch. Emphasizing the pivotal role of safety in women’s empowerment, she expressed her belief in the Siren Torch as a practical solution for enhancing personal security. Her endorsement underscores the product’s significance in enabling women to navigate their daily lives with confidence and assurance.
Innovation and Accessibility
Priced affordably at INR 225 and equipped with USB TYPE-B charging, the Siren Torch offers versatility and accessibility. Its compact design makes it ideal for everyday carry, ensuring that safety is within reach for all. With three lighting modes to suit various scenarios, the torch is not just a safety device but also a multifunctional tool for diverse needs.
Impact and Future Directions
Eveready’s commitment extends beyond product innovation; it aims to create a lasting impact on societal attitudes towards women’s safety. By partnering with organizations like India Signing Hands and leveraging the creative expertise of Ogilvy India, the company seeks to foster a safer, more inclusive environment. Through these efforts, Eveready hopes to empower women to raise their voices and assert their right to safety.
The launch of the Eveready Siren Torch marks a pivotal moment in the journey towards gender equality and personal security in India. As the torch finds its way into the hands of women across the country, it represents not just a product but a symbol of empowerment and progress towards a safer future.
