Celebrating World Idly Day
On Saturday, March 30, Idlygo, the popular brand known for its nutritious South Indian staple, marked World Idly Day with an insightful discussion at the Press Club in Kolkata. Founder Anup Kanodia, along with Clinical Nutritionist Ananya Bhowmik and Nidhi Asif of WYSIWYG, highlighted the health benefits of this traditional dish.
A Beacon of Wholesome Nutrition
Anup Kanodia expressed Idlygo’s mission to provide nutritious yet convenient food options amidst a sea of processed foods. Recognizing the nutritional value and convenience of idlis, Idlygo crafted a menu that resonates with the masses, offering a wholesome meal on the go.
From Cycle Vending to Brick-and-Mortar Success
Initiated during the COVID-19 pandemic, Idlygo has rapidly expanded from cycle vending to establishing seven brick-and-mortar outlets across Kolkata. Starting with humble beginnings, their success story showcases the growing demand for healthy and affordable food options.
Expanding Reach and Menu Diversity
Idlygo’s strategic locations across the city, coupled with a diverse menu of over 100 items, cater to varied tastes and preferences. From idlis to dosas, beverages to desserts, Idlygo ensures there’s something for everyone.
Five Pillars of Success
Idlygo stands out with its five key pillars: Healthiness, Hygiene, Freshness, Quality, and Affordability. Their commitment to using natural ingredients, maintaining hygiene standards, and offering affordable prices sets them apart in the culinary landscape.
Community Engagement and Inclusivity
Through initiatives like “Gift a Meal” and employing speech and hearing impaired individuals, Idlygo demonstrates its commitment to social responsibility and inclusivity. By reaching out to vulnerable communities and embracing diversity, they aim to make a positive impact beyond just serving delicious food.
Future Endeavors
With ambitious plans to expand further with Idlygo Xpress outlets, canteens, and food carts, Idlygo continues to innovate and serve the community with healthy, affordable, and inclusive dining options.
In a world craving nutritious yet convenient meals, Idlygo emerges as a beacon of wholesome nutrition, transforming the way people perceive and consume traditional South Indian cuisine.
