Launch of Sunrise Bhojonbilashi
On 19th and 20th October 2023, ITC Sunrise Spices launched its new food and travel series, Sunrise Bhojonbilashi, at City Centre II, Kolkata. The event, attended by Tollywood stars and singer Ankita Bhattacharya, celebrated the brand’s partnership with hoichoi, a leading Bengali OTT platform.
Bhojonbilashi Food Carnival
The launch event featured the Bhojonbilashi Food Carnival, offering a vibrant display of Bengal’s culinary traditions. Visitors enjoyed food stalls with delicacies from various districts of West Bengal, along with local crafts. The event also unveiled an exclusive cookbook inspired by the series, allowing food lovers to recreate authentic Bengali dishes at home.
A Culinary Journey Through Bengal
Sunrise Bhojonbilashi is a 5-episode series that takes viewers on a culinary exploration through Bolpur, Purulia, Murshidabad, Bankura, and Kolkata. Hosted by RJ Somak, the show presents local flavors and food experiences in an engaging format. The quirky food truck, Kumropotash, and celebrity guests add extra charm to the show.
Exciting New Collaboration
Piyush Mishra, Business Head of Sunrise Spices, expressed excitement about celebrating Bengal’s rich culinary heritage through the series. Soumya Mukherjee, COO of hoichoi, highlighted the partnership as a unique blend of food and entertainment.
Streaming on hoichoi
The series, consisting of five 18–20 minute episodes, will stream exclusively on hoichoi from 23rd October 2023. This collaboration marks a new step in bringing Bengali cuisine and culture to the global audience.
