Kolkata, 20th February 2024: In a bold and visionary move, Kewal Kiran Clothing Limited (KKCL), a leading name in India’s branded apparel manufacturing sector, unveiled the evolution of its flagship brand ‘KILLER’ from a denim-centric label to a comprehensive youth fashion powerhouse. This transformation was showcased at a grand event in Kolkata, where KKCL presented the Autumn-Winter 2024 collection of over 1000 products, marking a significant milestone in the brand’s journey.
The event was nothing short of spectacular, as retailers from across the country gathered to witness KILLER’s transition into a holistic fashion brand. With an impressive lineup comprising 75% top-wear, 20% bottom-wear, and a diverse range of footwear, undergarments, and accessories, KILLER’s AW’24 collection promises to redefine contemporary fashion for the young and dynamic.
Under the thematic umbrella of ‘OPTIMISM,’ KILLER’s latest collection embodies the spirit of positivity and self-expression, offering a diverse range of garments tailored to suit the preferences of today’s youth. Leveraging India’s largest indigenous manufacturing facility, the brand has meticulously curated each piece with a keen eye for craftsmanship and innovation, evident in the selection of premium fabrics and cutting-edge design elements.
Mr. Hemant Jain, Joint Managing Director of KKCL, expressed his pride in KILLER’s evolution, stating, “As a forward-thinking organization, we have recognized the immense potential of the fashion market in India and abroad. The overwhelming response to KILLER’s latest collection reaffirms our commitment to innovation and excellence. KILLER has truly emerged as a complete youth fashion brand, catering to the diverse needs and preferences of our customers.”
At the heart of KILLER’s transformation lies a dedication to creativity and innovation. The brand’s exclusive trade show in Delhi showcased a fusion of creativity and destruction, symbolizing the idea that innovation often stems from breaking down conventional boundaries. Through innovative installations and artistic expressions, KILLER encouraged a mindset where challenges are viewed as opportunities for growth and reinvention.
Looking ahead, Mr. Hemant Jain shared, “This year marks a new chapter for KILLER, as we embark on a journey of bold experimentation and refinement. Our focus is on enhancing the brand experience across all touchpoints, ensuring that KILLER continues to set new benchmarks in the fashion industry.”
Established as a premium fashion brand for men, KILLER has cemented its position as a trendsetter in the Indian fashion landscape. From its humble beginnings as a denim brand, KILLER has expanded its product portfolio to include a wide range of apparel and accessories, all of which embody the rebellious spirit of youth. With a retail presence spanning exclusive stores, multi-brand outlets, and departmental stores, KILLER remains committed to evolving with the changing times and staying ahead of the curve.
In conclusion, KILLER’s successful transition from denimwear to a complete youth fashion brand reflects KKCL’s unwavering commitment to innovation and excellence. With its latest collection, KILLER reaffirms its status as a trailblazer in the fashion industry, offering customers a unique blend of style, quality, and self-expression. As the brand continues to push the boundaries of creativity, the future looks brighter than ever for KILLER and KKCL alike.
