In Kolkata, there’s a noticeable shift in homebuyer preferences towards integrated townships over traditional housing complexes and condominiums. These townships, located at the city fringes, are gaining popularity due to their promise of luxury living and convenience. Let’s explore this growing trend:
Rising Demand in Fringes
Areas like New Town Action Area-3, Rajarhat, Narendrapur, Sonarpur, Baruipur, Joka, and Kalyani are witnessing a surge in integrated township developments. Homebuyers, including those from tier 2 cities and non-metros, are attracted to these locations for their serene environment, enhanced security, green spaces, and sustainable designs.
A Shift in Lifestyle Preferences
Mr. B.P. Singh Roy, COO of Keventer Realty, notes that integrated townships represent a desire for a complete lifestyle experience. These townships offer more than just homes; they provide convenience, luxury, and sustainability. Keventer Realty is among those driving this change, redefining modern living with seamless integration of amenities and green spaces.
Smart Choice for Homebuyers
Snigdha Seal, a recent homebuyer in Joka, highlights the benefits of integrated townships. She appreciates the array of amenities, security, and exclusivity these townships offer, making them a smart choice for discerning buyers.
Holistic Living Experience
Chandan Chatterjee, Director of Aspirations Group, observes a growing interest among young homebuyers in integrated townships. These townships provide a holistic living experience with modern amenities, green spaces, clubs, and convenience stores, catering to residents’ every need.
Architectural Design for Comfort
Modern architectural designs prioritize comfort and convenience, ensuring all amenities are available on-site. Integrated townships present an ideal opportunity for self-sufficient and fulfilling community living.
In conclusion, integrated townships at the fringes of Kolkata are gaining traction as the preferred choice for homebuyers seeking convenience, luxury, and a holistic lifestyle.
