India, May 29, 2024: Muthoot Pappachan Group (MPG), a 137-year-old leading business conglomerate in India, popularly known as Muthoot Blue, proudly announces Shah Rukh Khan as its new brand ambassador. This strategic collaboration marks a significant milestone for MPG, reinforcing its brand presence and connecting with a diverse audience across India.
Strengthening Brand Presence
Muthoot Pappachan Group, promoter of India’s leading NBFCs, including Muthoot FinCorp Limited, Muthoot Microfin Limited, Muthoot Capital Services Limited, and Muthoot Housing Finance Company Limited, has always been committed to financial growth and aspirations. This collaboration with Shah Rukh Khan highlights MPG’s outlook and dedication, enhancing its narrative and resonating with customers of all age groups.
Aligning Values and Aspirations
Mr. Thomas John Muthoot, Chairman of the Muthoot Pappachan Group, expressed his enthusiasm about Shah Rukh Khan joining their team. “It’s a significant milestone for us,” he said. “Shah Rukh doesn’t just bring his star power—he also embodies the humility and self-made success that align with our core values.” He continued, “Shah Rukh Khan’s journey mirrors our commitment to making services accessible at various touchpoints across our companies, reinforcing our mission to empower the common man across the nation.”
Shaji Varghese, CEO of Muthoot FinCorp Limited, added, “Shah Rukh Khan represents more than just fame; he embodies humility and self-made triumph. He connects with our target audience as an ordinary individual who dreamed big and turned his dreams into reality.”
Campaigns and Future Vision
In his role as the group’s brand ambassador, Shah Rukh Khan will feature in MPG’s campaigns across multiple channels, promoting their services. These campaigns aim to showcase a range of financial products and services, echoing the group’s commitment towards revolutionizing access and streamlining convenience for all.
Shah Rukh Khan’s Perspective
Shah Rukh Khan shared his excitement, saying, “Joining the esteemed Muthoot Pappachan Group as their brand ambassador is an exciting step. With a century-long legacy, MPG has immensely contributed to India’s financial landscape. I look forward to inspiring individuals across the country to dream big as MPG turns those dreams into reality, with their easily accessible bouquet of products.”
Heralding a Future of Financial Inclusion
As Muthoot Pappachan Group moves towards a future where financial inclusion is within reach for all, having Shah Rukh Khan as their new brand ambassador plays a significant role in achieving this milestone. This partnership symbolizes a powerful synergy between an iconic star and a visionary company, promising a brighter financial future for millions.
