Introduction:
Narayana Health, a renowned healthcare provider in India, has initiated a groundbreaking design competition named ‘Med Couture.’ This competition invites creative minds to reimagine healthcare attire, blending innovation with practicality to revolutionize the hospital atmosphere.
Prize Incentives:
With a substantial prize pool of INR 1 Lac for the winner and INR 25,000 for runners-up, Narayana Health aims to recognize and encourage emerging talents in the design space. This lucrative opportunity promises to reward creativity and innovation in healthcare attire.
Competition Timeline:
Registration for ‘Med Couture’ opens on March 5 and extends until March 20. Participants are encouraged to submit their designs and sketches by the first week of April for virtual presentations. Shortlisted designers will then have the chance to showcase their final creations at Narayana Health City in Bangalore by the third week of April.
Judging Criteria:
A distinguished jury will evaluate designs based on several factors, including design thought, scalability, feasibility, presentation skills, and real-world practicality. This ensures that winning designs not only exude creativity but also meet the functional requirements of healthcare professionals.
Sustainability Focus:
Dr. Emmanuel Rupert, Managing Director & Group CEO of Narayana Health, emphasizes the competition’s commitment to sustainability. Uniforms crafted from organic, recyclable materials align with Narayana Health’s Environment Sustainability Goals, reflecting a dedication to eco-friendly practices.
Inclusive Participation:
The ‘Med Couture’ competition welcomes both individual and group entries, fostering inclusivity and collaboration. Participants can explore design opportunities across clinical and non-clinical domains, catering to diverse medical roles and gender specifications.
Uniform Categories:
In the clinical domain, participants can unleash their creativity in designing attire for doctors, nurses, nursing aids, nursing managers, and pharmacy technicians. Non-clinical professionals can contribute their design talents to uniforms for customer care, front office staff, sales & marketing teams, and general staff.
Conclusion:
Narayana Health’s ‘Med Couture’ design competition presents a unique opportunity for designers to make a tangible impact on healthcare attire. By prioritizing innovation, practicality, and sustainability, this initiative aims to redefine the hospital atmosphere and elevate the experience for both patients and healthcare professionals.
