A Special Event for Yoga Enthusiasts
Kolkata, June 21, 2024: Reebok, a global leader in sports footwear and apparel, celebrated International Yoga Day with a special event at its South City Mall store in Kolkata. The event featured fitness icon and brand ambassador Malaika Arora, drawing an enthusiastic crowd eager to witness the synergy of fitness and fashion.
A New Milestone for Reebok in Kolkata
The South City Mall store is a strategic move by Aditya Birla Fashion and Retail Limited (ABFRL) to cater to Kolkata’s growing demand for premium sportswear. The store boasts a contemporary and welcoming design, showcasing Reebok’s signature collections across Running, Training, Walking, and Lifestyle categories. Customers are treated to an immersive shopping experience with a wide selection of high-performance athletic footwear, stylish activewear, and essential accessories.
Malaika Arora’s Inspiring Words
Addressing the crowd, Malaika Arora expressed her excitement, “It is an honor to celebrate International Yoga Day with Reebok at the South City Mall store. The brand has always promoted a healthy and active lifestyle, and I am thrilled to be a part of this initiative in Kolkata. Fitness is not just about physical strength, but also about mental wellbeing. Through this association, I hope to inspire individuals to prioritize their health and fitness.”
Commitment to Fitness and Innovation
Manoj Juneja, COO of Reebok India, emphasized the brand’s dedication to enhancing customers’ fitness and wellness journeys. “Our newly renovated store in Kolkata represents Reebok’s dedication to enhancing the fitness and wellness journey of our customers. By offering a diverse range of high-performance athletic footwear, such as the innovative DMX Comfort+ for unparalleled walking comfort and the dynamic Maxfoam+ for exceptional running energy return, as well as stylish activewear and essential accessories, we continue to push the boundaries of what it means to lead an active and healthy lifestyle.”
Revolutionary Footwear Technologies
Reebok’s innovative DMX Comfort+ shoe revolutionizes the walking experience with its cutting-edge moving air technology. This shoe offers unparalleled comfort, making each stride a delightful journey. Additionally, the Space foam shoe, with max stack height cushioning, reduces impact and provides a smooth walking experience. Powered by Memory Tech Massage (MTM) Sock liner, it revitalizes feet with luxurious cushioning.
Reebok’s Maxfoam+ shoe, a new addition to the running category, features a dynamic response midsole technology for exceptional energy return. Its lightweight construction makes it an ideal choice for everyday runners.
Reebok continues to deliver top-quality fitness and lifestyle products, reinforcing its position as a leader in promoting active and healthy living.
