Senco Gold & Diamonds inaugurates the New Year by uniting leaders of various faiths to promote the message of love and harmony under the theme of “Attitude of Gratitude.” In a symbolic gesture, representatives from different religious backgrounds gathered to plant 50,000 saplings, reflecting a collective expression of gratitude and environmental consciousness for the upcoming year.
Renowned as the second most trusted jewelry brand in India for the third consecutive year by TRA (Trust Research Advisory), Senco Gold & Diamonds has consistently demonstrated a commitment to societal well-being. Throughout 2023, the company distributed 50,000 tree saplings across its nationwide stores, fostering awareness of environmental responsibility among its customers.
The event, held at the Newtown Business Club, saw the presence of peace advocates from diverse faiths, including Roman Catholic Archbishop Rev. Thomas D’Souza, Buddhist Priest Shri. Bodhijyoti Bhikkhu, Parsi Priest Jimmy Homi Taraporwalla, Muslim Shia Cleric Moulana Syed Meher Abbas Rizvi, and Iskcon Monk Shri. Shivaji Bhakta. Shri. Debashis Sen (IAS), Chairman of NKDA & MD of HIDCO, graced the occasion as the Guest of Honour.
Mr. Suvankar Sen, MD & CEO, and Ms. Joita Sen, Director & Head of Marketing & Design, hosted the event, emphasizing Senco Gold & Diamonds’ ongoing commitment to social responsibility. Ms. Joita Sen remarked, “The ‘Attitude of Gratitude’ initiative, initiated last year, aims to spread positivity, care, and environmental consciousness at the beginning of each new year.”
Adding to this sentiment, Mr. Suvankar Sen stated, “By inviting representatives from various faiths, we strive to build trust, mutual respect, and a sense of community love. Planting saplings signifies our dedication to giving back to society and fostering compassion, empowerment, sustainability, and love to nurture our communities.”
Addressing the collaboration, Shri. Debashis Sen (IAS) expressed his satisfaction, stating, “NKDA has been collaborating with corporates to promote a green and smart city. We appreciate Senco Gold & Diamonds’ participation and hope for more initiatives to make New Town environmentally sustainable.”
