SVF Cinemas Celebrates Rathayatra with Grand Multiplex Launch in Habra: The Eken Team Joins In
Habra, 27 June 2025 – In a major step toward strengthening its footprint in Bengal’s growing entertainment sector, SVF Cinemas has launched its 27th multiplex property in the vibrant town of Habra, North 24 Parganas. The much-awaited inauguration took place on the auspicious day of Rathayatra, making the celebration doubly special for local cinephiles.
With this addition, SVF Cinemas now operates 55 screens across West Bengal, reaffirming its position as one of the largest and most ambitious players in the Bengali film exhibition space.
The first show, held at 3:30 PM exclusively for dignitaries, featured the popular detective thriller The Eken: Benaras e Bibhishika. Public screenings commenced later in the evening with simultaneous shows of The Eken and the critically acclaimed film Maa.
A Cultural Celebration with the Stars of ‘The Eken’
The event saw a special appearance by the beloved cast of The Eken — Anirban Chakrabarti, Saswata Chatterjee, Ishaa Saha, and Somak Ghosh — who delighted audiences by joining the inaugural screening and interacting with fans.
Speaking at the event, Ishaa Saha shared,
“It honestly felt like a full-on celebration today! Meeting such a cheerful, welcoming audience is always special. We’re truly happy to be part of this milestone moment with SVF Cinemas.”
SVF Cinemas: Reviving Cinema Culture in Tier 2 & Tier 3 Cities
In line with its mission to bring world-class cinema experiences to Tier 2 and Tier 3 cities, SVF Cinemas is transforming towns like Habra into vibrant hubs of entertainment. The newly launched property boasts:
- Recliner & Slider Seats for enhanced comfort
- 2K & 3D Laser Projection for immersive visuals
- Dolby 7.1 Surround Sound for cinematic audio clarity
- Advanced Acoustics
- Curated Food & Beverage Offerings for moviegoers
Rudra Prosad Daw, VP & Business Head of SVF Cinemas, commented:
“This is more than a cinema launch, it’s a cultural reclamation. While others are scaling back, we’re building forward. We’re not just offering premium movie experiences, we’re bringing back dreams, dignity, and a shared cinematic journey for audiences that deserve nothing less.”
The Vision Ahead
SVF Cinemas continues to expand across Bengal with a technology-first, audience-centric approach. The Habra launch not only adds another screen to their growing chain but also ignites a renewed passion for theatre-going among younger audiences in semi-urban zones.
By combining modern infrastructure with rich regional storytelling, SVF Cinemas is committed to making every screen a space for community, culture, and celebration.
