Kolkata, 6th October, 2023: Maharashtra Tourism is pleased to announce its momentous journey to Japan, presenting an immersive experience of Maharashtra’s cultural and tourism gems. This multi-event will unfold across three key engagements, commencing with the India Mela in Kobe from October 7th to 9th, followed by strategic meetings with the travel trade and business associations of Japan and culminating in a dynamic roadshow in Osaka on the 11th of October.
The delegation travelling to Japan comprises Shri. Girish Mahajan, Hon’ble Minister for Tourism, Maharashtra, Smt. Radhika Rastogi IAS, Principal Secretary, Tourism and Dr. B. N. Patil, Director, Directorate of Tourism, Maharashtra.
At the India Mela, Maharashtra Tourism will be represented with a dedicated booth space, showcasing the state’s unique cultural, historical, and natural treasures. A captivating cultural troupe from Maharashtra will also grace the event, offering visitors a glimpse into the vibrant traditions and art forms that define the region. The India Mela in Kobe serves as a significant platform for Maharashtra Tourism to engage with the discerning Japanese audience and introduce them to the diverse tourism offerings of the state.
Following the India Mela in Kobe, there will be strategic meetings between the delegation of Maharashtra Tourism and the prominent associations and travel trade of Japan in Shirahima and Okayama. This collaborative effort aims to strengthen ties and explore potential avenues for fostering tourism between Maharashtra and Japan. The delegation from Maharashtra Tourism will discuss avenues for collaboration and highlight the unique attractions that make Maharashtra an ideal destination for Japanese tourists.
Maharashtra Tourism is keen to extend its presence in Japan, where a dynamic roadshow is scheduled in Osaka for the 11th of October. This roadshow aims to amplify the reach of Maharashtra’s tourism offerings, providing a deeper insight into the state’s cultural, historical, and natural treasures.
Shri. Girish Mahajan – Hon’ble Minister of Tourism, Maharashtra expressed, “This initiative marks a significant step in promoting the ethnic and tourism richness of Maharashtra on the global stage. Our participation in the India Mela is a testament to the state’s commitment to fostering and continuing our relationship with our counterparts in Japan and creating memorable experiences for travelers from Japan.”
Smt. Radhika Rastogi IAS – Principal Secretary, Tourism & Cultural Affairs, Maharashtra, shared, “Our aim is to create lasting impressions and inspire Japanese travelers to explore the rich tapestry of Maharashtra. Through events like the India Mela in Kobe and the Osaka roadshow, we intend to foster a long-lasting tourism partnership between Maharashtra and Japan.”
Maharashtra, often hailed as the “Gateway to India,” unfolds a myriad of experiences for the discerning Japanese traveller. From the bustling energy of Mumbai and Bollywood to the tranquility of the Western Ghats, and an abundance of Buddhist landmarks, Maharashtra promises a journey through time and tradition.
With UNESCO World Heritage sites like the Ajanta and Ellora caves, Elephanta Caves, Chhatrapati Shivaji Terminus and the Victorian Gothic and Art Deco Ensembles of Mumbai, Maharashtra is steeped in a rich and timeless heritage.
Explore the ancient rock-cut caves, discover age-old forts, stroll along the pristine Konkan coast, and savour the diverse cuisine that reflects the cultural mosaic of the state. Maharashtra’s offerings cater to every palate, promising an unforgettable travel experience.
This strategic venture into the Japanese market is a testament to Maharashtra Tourism’s commitment to establishing a deep connection with Japanese travellers. With a discerning audience known for their appreciation of cultural diversity and unique experiences, Japan is a key focus for Maharashtra Tourism.
Through events like the India Mela in Kobe and the Osaka road show, Maharashtra Tourism aims to create a lasting impression on Japanese travellers, encouraging them to explore Maharashtra and fostering a long-lasting tourism partnership between the two regions.
For more details on Maharashtra Tourism visit: www.maharashtratourism.gov.in
