In a thrilling twist for football enthusiasts in India, ITC Ltd.’s Bingo! and Sunfeast YiPPee! have sealed a significant partnership with the Argentine Football Association (AFA) as their Official Regional Sponsor. This collaboration marks an exciting venture that aims to capitalize on the immense popularity of the World Champion Argentina Football team among Indian fans.
The love for football, particularly the Argentine team, is burgeoning in India, especially among the younger audience. Aligning perfectly with the energetic and playful spirit of AFA, YiPPee! and Bingo! have positioned themselves as youth-oriented brands, embodying elements of fun and excitement that resonate seamlessly with the AFA ethos.
As part of this strategic alliance, YiPPee! and Bingo! plan to leverage the rich legacy of AFA to engage with consumers through a series of unique initiatives. These initiatives include opportunities for participants to win match tickets, meet and greet with team players, acquire branded merchandise, memorabilia, and more. Through this collaboration, the brands aim to extend their reach and offer a distinctive experience that celebrates the shared passion for the sport.
In a celebratory event held at ITC Sonar, the brands unveiled exclusive packs featuring star players such as Lionel Messi, Ángel Di María, Julián Álvarez, and Emiliano Martínez, along with a range of merchandise and memorabilia.
Suresh Chand, Vice President & Head of Marketing, Snacks, Noodles & Pasta, ITC Foods, expressed his enthusiasm about the partnership, stating, “As brands, we are constantly pursuing innovative ways to connect with our audience. Our partnership with World Champion Argentina is a testament to our continuous efforts to delight our consumers by offering them memorable experiences. Through this collaboration, we aim to elevate the fan experience and deepen our connection with consumers, offering them unique opportunities to immerse themselves in their beloved sport.”
Leandro Petersen, Chief Commercial and Marketing Officer of the Argentine Football Association, echoed the excitement, stating, “We are thrilled to welcome Bingo! and YiPPee! as our Regional Sponsor in India. Football possesses the power to transcend borders and cultures, and we are confident that this collaboration will not only amplify the love for the sport in India but also create unforgettable experiences for fans. Together, we look forward to crafting cherished memories for fans across India.”
YiPPee! has also introduced a unique G.O.A.T (Greatest Offer of All Time) promo, encouraging participants to sign up for the contest, share their YiPPee! happy moments with the Argentina football players, and receive personalized digital memorabilia. Participants will also have the chance to compete for original autographed jerseys and various other AFA-branded merchandise.
In essence, this partnership promises an electrifying fusion of football and snacking as Bingo!, YiPPee!, and AFA take the field together, creating a memorable experience for football enthusiasts across India.
