Kolkata, 19th April 2024
Joy Personal Care, Kolkata’s beloved personal care brand, unveiled its latest marvel, JOY KKR 4D Fan-tasy, at South City Mall today. The event, graced by the esteemed actor Mimi Chakraborty, also the brand ambassador of West Bengal, marks a significant milestone in celebrating the Kolkata Knight Riders (KKR) spirit.
A Larger-Than-Life Celebration
The grand anamorphic display at South City Mall aims to transport fans to the exhilarating ambiance of Eden Gardens. With meticulous design and cutting-edge technology, Joy Personal Care promises an immersive experience akin to being at the stadium itself.
Dates and Destinations
From April 19th to May 5th, 2024, cricket enthusiasts can indulge in the JOY KKR 4D Fan-tasy experience at South City Mall. Following its debut, the display will tour other prominent malls including Acropolis, City Centre Newtown, and Vega Circle, Siliguri.
Engaging the Fans
Beyond the visual spectacle, Joy Personal Care has curated interactive contests across catchment zones. These activities not only entertain but also deepen the connection between fans, cricket, and the KKR spirit.
Poulomi Roy’s Perspective
Poulomi Roy, Chief Marketing Officer at Joy Personal Care (RSH Global), expresses pride in this venture. She emphasizes the brand’s commitment to enhancing fan experiences through innovative marketing initiatives.
Mimi Chakraborty’s Excitement
Mimi Chakraborty, in her role as brand ambassador and ardent KKR fan, shares her excitement. She lauds the JOY KKR 4D Fan-tasy as a testament to Kolkata’s passion for cricket and its beloved team.
In conclusion, Joy Personal Care’s JOY KKR 4D Fan-tasy stands as a testament to Kolkata’s unwavering love for cricket and its iconic team. As fans flock to experience this spectacle, the spirit of KKR resonates throughout the city, reaffirming its place in the hearts of millions.
