![Lotte Choco Pie Takes Its Love & Lotte Campaign to Rural India Lotte Choco Pie Takes Its Love & Lotte Campaign to Rural India](https://i0.wp.com/theindianchronicles.com/wp-content/uploads/2024/07/2548dbd2-57c7-44d1-b6f8-60c6a6e11cfc.jpeg?resize=600%2C400&ssl=1)
Lotte Choco Pie Takes Its Love & Lotte Campaign to Rural India
Expanding Horizons On July 25, 2024, Lotte India launched its ambitious Rural Van Campaign to reach the untapped markets in tier 3 and tier 4 cities. Focused on Bihar, Odisha, Uttar Pradesh, and Madhya Pradesh, the campaign aims to solidify Lotte’s leadership in the confectionery market by engaging rural consumers directly. Engaging Rural Communities Bright…