‘You have to know dreams to make advertising’: Advertising Guru Prahlad Kakar tells students
“Advertising is not about yesterday, advertising is about the future” stated Prahlad Kakar, the man behind iconic ads like Pepsi and Cadbury while visiting Heritage Group of Institutions this weekend for a master class on branding and advertising. The programme served as a warm-up for the prestigious AD ADDA 2022 competition, which is being held…