Greenwashing No More: ASCI Introduces Guidelines to Ensure Honest Environmental Claims in Advertisements
The Advertising Standards Council of India (ASCI) has taken a significant step towards promoting transparency and accountability in environmental advertising. The newly introduced “Guidelines for Advertisements Making Environmental/Green Claims” are aimed at curbing greenwashing, the deceptive practice of making false or exaggerated environmental claims in advertisements. The Rise of Greenwashing Greenwashing has become a pervasive…