Renowned for its outstanding durability and exquisite Japanese craftsmanship, G-SHOCK, the pioneering watch brand, consistently pushes the boundaries of innovation and resilience through authentic partnerships. Harith Noah, the latest addition to TEAM G-SHOCK and a top motorsports athlete, recently made history as the second rider from India to complete the world’s toughest rally, Dakar.
At the Dakar Rally 2024 in Saudi Arabia, Harith proudly showcased his favorite timepiece, the G-SHOCK 40th Anniversary RECRYSTALLIZED model GMW-B5000PS-1. The G-SHOCK logo prominently adorned Harith’s motorsports official jersey and bike, symbolizing his representation of TEAM G-SHOCK in India.
Harith, embodying the true fighting spirit, aligns with G-SHOCK’s core philosophy of pushing boundaries. This collaboration underscores G-SHOCK’s steadfast dedication to crafting watches that endure the harshest conditions while reflecting the wearer’s character. The partnership celebrates a captivating narrative of passion and unwavering commitment to advancing motorsports culture globally.
About G-SHOCK:
G-SHOCK, a revolutionary timepiece that redefined toughness, originated in 1981 when Project Team Tough, led by Mr. Kikuo Ibe, challenged conventional norms to create a shock-resistant yet sophisticated watch. After meticulous development of over 200 prototypes, the team achieved the resilient and streamlined architecture we recognize today. G-SHOCK, on the verge of its 40th Anniversary in 2023, has sold over 100 million watches in 100 nations, evolving continuously in pursuit of greater resilience and bold style.
About Casio India Co. Pvt. Ltd.:
Casio India Co. Pvt. Ltd. (CIC) is the Indian subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, a global leader in consumer electronics and business equipment solutions. Since 1996, Casio India has played a dynamic role in the Indian market, becoming a cherished consumer goods manufacturer. Offering a diverse range of products, including Timepieces, Electronic Musical Instruments, Calculators, Label Printers, and Clocks, Casio India upholds the spirit of innovation and quality that defines the Casio legacy. Committed to the corporate creed of “creativity and contribution,” Casio consistently translates this ethos into innovative products that positively impact society.
