Casio India, the country’s leading calculator brand, has announced its latest campaign for the ClassWiz FX-991CW scientific calculator, aiming to make the engineering journey smoother for students. The campaign, titled ‘Har Engineer Ki Khaas Cheez,’ showcases the Casio ClassWiz as an essential tool for aspiring engineers.
Since its introduction, Casio’s ClassWiz scientific calculators have gained global acclaim for their user-friendly interface and extensive functionality. The FX-991CW, the latest addition to the series, redefines scientific calculators with its simplistic and intuitive design. With over 540 built-in functions, the calculator caters to the complex needs of engineering and diploma students.
One of the standout features of the ClassWiz FX-991CW is its ability to offer online visualization of equations through QR codes, allowing students to generate graphs and graphics on smartphones and tablets. The clean, bold sans-serif typeface with enhanced glyphs for each scientific function, coupled with a redesigned keypad featuring circular cursor keys, ensures effortless navigation from any angle.
The campaign’s promotional film revolves around the lives of two 1st-year engineering students, Veer and Dev, navigating the challenges of academic life. The story takes an interesting turn when seniors introduce Dev to the ‘Khaas Cheez’ – the Casio ClassWiz calculator. The film cleverly blends humor into the narrative, emphasizing how the calculator not only simplifies intricate mathematical problems but also empowers students to unlock their potential, balancing academic success with pursuing their passions.
Commenting on the campaign launch, Mr. Hideki Imai, Managing Director, Casio India, stated, “ClassWiz is not merely a calculator but a catalyst for academic triumph and individual advancement. Its simplicity, intuitive design, user-friendly interface, and expansive functionality make it an ideal companion for engineering and diploma students.”
The Senior Creative Director of Continu Media, Mr. Rudraksh Vashist, shared his experience in crafting the ad film, saying, “In its unique quirky way, the film captures the essence of the engineering journey of a student and how Casio Classwiz range of scientific calculators empowers the students to sail through it.”
The film can be viewed on Casio India’s official YouTube channel here.
Client: Casio India
Creative Agency: Continu Media (Regd. ALT MEDIA)
Senior Creative Director: Rudraksh Vashist
Copywriter: Yash Talwar
Agency Producer: Anik Chawla & Tanya Dudeja
Agency SPOC: Rudraksh Vashist
About Casio India Co. Pvt. Ltd.:
Casio India Co. Pvt. Ltd. (CIC) is the Indian subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, a globally recognized manufacturer of consumer electronics and business equipment solutions. Established in 1996, Casio India has emerged as a leading consumer goods manufacturer, offering a range of products such as Timepieces, Electronic Musical Instruments, Desktop Calculators, Scientific Calculators, Label Printers, and Clocks.
Dedicated to embodying the spirit of innovation and quality, Casio India has consistently translated its corporate creed of “creativity and contribution” into the creation of innovative products that positively impact society. For more information, visit Casio India.
