G-SHOCK, the pioneer in durable timepieces, proudly collaborates with the Indian Sneaker Festival, a premier event celebrating the fusion of fashion, urban culture, and streetwear in Gurgaon from December 22nd to 24th, 2023.
This collaboration perfectly aligns with G-SHOCK’s commitment to urban lifestyle and street culture, coinciding with the brand’s recent mega event, SHOCK THE WORLD, in Mumbai. G-SHOCK, boasting strong ambassadors like Shubman Gill and Vicky Kaushal, aims to showcase its acclaimed product line and brand experience in New Delhi through the Gurgaon festival.
The collaboration extends to local communities like BombaySB, an urban skateboarding group in Mumbai, emphasizing G-SHOCK’s integral role in streetwear and contemporary culture. At the festival, G-SHOCK will feature a pop-up shop with iconic models and a life-size installation of the G-SHOCK DW5600, allowing attendees to interact with and appreciate the brand’s durability and innovation.
Lace up for this three-day extravaganza, where G-SHOCK enthusiasts, sneaker lovers, fashion-forward individuals, and urban trendsetters from across the country come together. Hideki Imai, Managing Director of Casio India, expresses enthusiasm for the event, stating it offers another opportunity to connect with G-SHOCK fans and celebrate the legendary timepieces within the world of streetwear and subcultures.
About G-SHOCK: G-SHOCK, the revolutionary timepiece that redefined toughness, emerged in 1981 with Mr. Kikuo Ibe’s vision of creating a shock-resistant watch. Evolving over the years, G-SHOCK approaches its 40th Anniversary in 2023, having sold over 100 million watches across 100 nations. Committed to enduring strength, G-SHOCK continues to push boundaries in toughness.
About Casio India Co. Pvt. Ltd.: Casio India, a subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, has been a dynamic presence in the Indian market since 1996. Known for consumer electronics and business equipment solutions, Casio India upholds innovation and quality, making a positive impact on society.
