Enhancing Accessibility and Convenience
ICICI Bank, one of India’s leading financial institutions, has rolled out a series of initiatives aimed at bolstering support for senior citizens in West Bengal. Recognizing the unique needs of this demographic, the bank has taken proactive steps to ensure hassle-free banking experiences.
Dedicated Desks for Personalized Assistance
In a bid to offer personalized assistance, ICICI Bank has equipped all its branches in West Bengal with dedicated desks staffed by Relationship Managers (RMs) solely dedicated to serving senior citizens. These desks cater to a wide range of banking needs, including facilitating form submissions, providing life certificates, managing fixed deposits, and issuing interest certificates.
Doorstep Banking Services
Understanding the challenges senior citizens may face in visiting branches, ICICI Bank has extended its services to their doorsteps. This initiative aims to enhance accessibility and convenience for seniors across the state, ensuring they can access essential banking services from the comfort of their homes.
‘Moner Moton Banking’ Ad Campaign
To promote these initiatives, ICICI Bank launched an extensive ad campaign titled ‘Moner Moton Banking.’ Featuring popular actors Prosenjit Chatterjee and Sabyasachi Chakraborty, the campaign underscores the bank’s commitment to catering to the emotional needs of its senior citizen clientele.
Talent Search Initiative – ‘Tarar Khonje’
In a bid to celebrate the rich cultural heritage of West Bengal, ICICI Bank has initiated ‘Tarar Khonje,’ a talent search exclusively for residents and NRIs above 50 years of age. This initiative not only showcases the talent of the state’s seniors but also fosters a sense of community and belonging.
Celebrating Artistic Prowess
The talent search encompasses various categories, including dancing, singing, poetry recitation, musical instrument playing, stand-up comedy, and photography. With over 5,000 registrations within weeks of its launch, ‘Tarar Khonje’ has garnered significant interest and participation.
Rewarding Excellence
The winners of the talent search will have the unique opportunity to appear on television alongside renowned actor Prosenjit Chatterjee, popularly known as Bumba Da, further highlighting ICICI Bank’s commitment to celebrating the talents of West Bengal’s senior citizens.
Conclusion
Through these initiatives, ICICI Bank reaffirms its dedication to providing seamless banking experiences for senior citizens in West Bengal. By combining accessibility, convenience, and cultural celebration, the bank aims to foster stronger bonds with this cherished segment of society.
