New Delhi, April 1, 2024: Libas, a leading ethnic fashion brand, proudly announces the appointment of Bollywood sensation Kiara Advani as their new Brand Ambassador in their latest brand film.
Embracing Modernity in Ethnic Wear
Kiara Advani’s vibrant persona and her trendsetting style perfectly align with Libas’ ethos, which celebrates the spirit of the contemporary Indian woman – free-spirited, independent, and evolved.
A Vibrant Campaign
The brand film begins with Kiara grooving to a retro beat, transitioning from a playful daytime outfit to a dazzling evening ensemble from Libas’ Spring-Summer collection, surrounded by friends in a lively celebration.
Elevating the Brand
Sidhant Keshwani, Founder & CEO of Libas, expressed excitement about the partnership, aiming to premiumize the brand with Kiara’s charm and fashion-forward approach.
Kiara’s Enthusiasm
Kiara Advani expressed her excitement about joining forces with Libas, aiming to redefine traditional fashion and inspire women to express themselves confidently.
The Spring-Summer Collection
Libas’ latest collection epitomizes the latest trends, blending timeless fabrics like cotton and linen with intricate thread work and vibrant pastel hues. Featuring elegant silhouettes and delicate embellishments, the collection offers a modern interpretation of classic elegance.
A Journey Towards Redefinition
With Kiara Advani as their Brand Ambassador, Libas is set to embark on an exciting journey towards redefining ethnic fashion, captivating audiences with its distinctive blend of tradition and contemporary allure.
