A Unique Blend of Art and Awareness
In a remarkable endeavor, Narayana Hospital, Howrah, and Narayana Hospital RN Tagore Hospital, Mukundapur, teamed up to launch the #OncoLogic- Art for a Cause campaign. This innovative initiative combined street play (Nukkad Natak) performances with cancer awareness to reach a wider audience.
Engaging the Cultural Capital
Mr. R Venkatesh, Group COO of Narayana Health, emphasized the potency of Nukkad Natak as a communication tool, particularly in Kolkata, renowned as the cultural capital of India. The campaign leveraged Bengal’s love for art and performance to convey crucial messages about cancer prevention and early detection.
Humor with a Purpose
The Nukkad Nataks featured humorous yet insightful interactions, delivering strong messages about the importance of timely medical care and Narayana Health’s role in cancer treatment. Scenes addressed various aspects of cancer awareness, encouraging regular screenings and emphasizing early detection for both men and women.
Strategic Outreach
Targeting strategic locations in Kolkata, the campaign aimed to engage with the millennial and young adult population, highlighting the prevalence of unhealthy lifestyles and stress contributing to the rise in cancer cases.
Spreading Awareness Far and Wide
The performances addressed different types of cancer, including breast, prostate, head & neck, gynaecological, and lung cancer, which have affected millions in Bengal. Talented artists meticulously mapped out key locations to maximize outreach.
A Shared Commitment
Collaboration between Narayana Hospital, Howrah, and Narayana Hospital RN Tagore Hospital, Mukundapur, underscored their shared commitment to combating cancer and promoting early detection. Together, they strive to make a meaningful difference in individuals’ lives and communities.
Empowering Individuals
As the campaign concluded, performers expressed gratitude to the audience, commending Narayana Health, Kolkata, for its dedication to exemplary cancer care. The initiative aimed to leave a lasting impact, empowering individuals to prioritize their health in the fight against cancer.
In conclusion, Narayana Health’s “Nukkad Natak” campaign not only entertained but also educated, demonstrating the power of art in raising awareness and fostering positive health outcomes.
