Kolkata, 16 th October 2023: River of Design, a denim brand that stands out for its commitment
to delivering cutting-edge style and design has recently launched its Korean
Collection.Pioneering a fresh wave of style, River of Design brings this unique fusion of Indian
elegance and Korean chic, redefining the fashion landscape that resonates with Indian tastes
and preferences. Korean fashion and Pop culture have strongly influenced the Indian GenZ and
this new collection just before the festive season is sure to draw the attention of consumers.
Mr. Gurpreet Singh, Director of River of Design speaking on this festive launch said, “The
India GenZ are very particular about their fashion choices today. They want to dress well, feel
comfortable, and look stylish – all at the same time, and I think River of Design fits their fashion
aspirations perfectly well. At ROD, we aim at giving our consumers the best fashion wear by
sourcing the finest material and meticulously crafting fabulous fast fashion for the modern-day
trendsetters.”
What sets River of Design’s Korean Collection apart is its commitment to affordability without
compromising on quality or style. Each piece in this collection exudes sophistication and
timeless charm, promising a unique style statement for fashion enthusiasts.This exquisite range
is priced at just Rs. 999/- ensuring accessibility to a wide audience and making high fashion
attainable for all.
ROD offers a wide range of denim wear in different styles and fits. The brand, available on
Amazon, Flipkart, Limeroad, and Myntra, has seen an increase in demand from Tier II and Tier
III cities amounting to 70-75% of its denim sales. This spells the brand’s popularity among the
youth of today across the country.
The brand has already carved a niche for itself in the ever-evolving fashion market with many
repeat customers. Known for its specially crafted fabric and exceptional design, ROD has
already established itself as the go-to brand for the trendsetting GenZ and this new Korean
Collection is only going to increase its popularity.
About River Of Design:
In a world where fashion is ever-evolving, one brand that stands out for its commitment to
delivering cutting-edge style and design is River of Design (ROD). Here quirk, fashion, and
impeccable design converge to create the best denim and cotton-based products tailored for
Gen Z. Their designs and fashion choices are exclusively focused on catering to the tastes and
preferences of this dynamic generation. Their fabrics are specially designed and produced to
meet the unique requirements of modern fashion, all while ensuring affordability. This concept of
“True Cost” emphasizes meeting customers’ expectations without compromising on quality or
design, something that resonates profoundly with the fashion-savvy generation. River of Design
embarked on its journey in the aftermath of the first pandemic wave, starting as an e-commerce
company with its catalogue listed on Limeroad. The response from customers was
overwhelming, leading to their expansion on major platforms such as Flipkart, Amazon, and
Myntra. The brand’s relentless pursuit of excellence earned them the prestigious title of “Gold
Tier Seller” on Flipkart, solidifying their position in the market. Today, River of Design proudly
partners with leading brands like Killer, Provogue, Metronaut, Roadster, and Dressberry,
manufacturing exclusive lines available only on Myntra and Flipkart.
