Rangoli launches ‘Adorini’ , captures hearts through its depiction of the Feminine Divinity in all its myraid forms.
An exclusive Sharodiya line-up of Sarees that pay homage to all the ways a woman enriches our lives through all the roles she plays
Kolkata, 27th August, 2022 : This Durga Pujo, Rangoli is celebrating all the forms of the timeless Divine that every woman defines. “She is a daughter, a sister, a friend, a consort, a mother – but beyond all the ways that she enriches our lives, she is her. A hopeful dream. A fierce force. A hug of comfort. She is all that and so much more. She is the beloved. She is Adorini” – explain Nikhil Jain, the man behind Rangoli, on what inspired him to curate this exclusive Pujo line-up for the brand. Via the many roles a woman plays, she inspires, loves, guide, protects, leads, and uplifts every relationship she ever becomes a part of – and for all that she shall be cherished, celebrated and adored. Rangoli seeks to deliver this message across with the launch os its new collection curated for Durga Pujo – ‘Adorini’. From choosing the fabrics to curating the designs for each immaculately crafted saree. Nikhil Jain built up a collection that represented his ideas beautifully.
‘Adorini’ portrays traditional Bengal-inspired weaves and motifs coupled with contemporary style, rendering a look that fits the grand festive spirit. It thus, aims to adorn all the ‘Adorini’s in our lives with spectacular play of colours and exquisite craftsmanship that is worthy of them. With that commitment at heart, Rangolis to unveil the designs of this special Sharodiyaline-up at its flagship store at Gariahat this Monday, 29th August, 2022.
Ramgoli began its journey in the year 1990 as the brainchild of Mr. Mohan Kumar Jain. Since then, the househas mastered the art of textile intricacies, becoming a leading name in the country when it comes to Sarees. Now, under the artistic vision of Nikhil Jain, the house has forayed into crafting Indo-Western outfits under the label Panache, Premium designer wearunder the brand You e, and ethnic wear curated for men under the brand Ranjh. Rangoli is currently present in 5 cities with 7 stores across India in Kolkata, Hydrabad, Chennai, Bangalore, and Vijayawada.